Intern Marketing & Communication

Work Alongside
Marketing Department, Merchandise Manager, Design Team, Managing Partners.

Hours
Your working hours will be Monday to Thursday 9am to 5pm, Friday 8am to 3pm, 3/4 hour for lunch.

Project Brief
Eternity is looking for interns to help them successfully enter new markets. We are looking for interns to initially understand our business to business target audience. Interns must understand our target audience’s motivations, their media consumption, and route to market. Then take a strategic approach to meet the business objective of increasing business with existing customers and securing new orders from new customers. Moreover we are looking for new ways to communicate with our target audience, interns will establish innovative promotional and communication activities (exhibitions, advertisements etc).

The following are examples of tasks you might do for this internship. You will however together with your mentor establish your own goals and projects.

1. We need an innovative contact strategy for contacting interest, generating enquiries, and turning enquiries to orders for the football clubs we target.
2. We will then look to creative thinking to roll out an ongoing communication campaign through innovative promotional activities (Public Relations, Advertising, Exhibitions etc) to increase brand awareness.
3. We are looking for a fresh creative brand and corporate identity. This new brand look and feel must support our marketing activity and our continued approach to football clubs. The brand positioning must give us an edge when targeting football clubs to be a technical sponsor and give us an unique proposition to hold all marketing and collateral together. Meaning the new brand must support sales effort with a cohesive brand look and feel and a refreshed brochure to help the sales effort. The brand and identity must establish the correct tone of voice, key thought and proposition.
4. The company needs a more football orientated brand look & feel in both its brochure and website as we want to be a technical sponsor in the near future.
5. The brochure must be an effective sales tool, to send out enquiries and to generate interest including products and case studies of customers. This brochure must be in line with the new website.
6. You will work alongside the Web designers to help extend the brand look and feel. The website must have easy functionality, adequate literature on every page and it needs to send out our message, vision and mission.
7. The interns will build a press database of all PR articles the company can use in any future campaign or press releases, including potential news stories, updates to the web sites, and update web site news page, help develop PR opportunities and any other marketing related areas. Including ad hoc marketing projects. Writing new copy for the web site including web site video ideas, testimonials, new ideas how to design it.
8. Identify reciprocal partners and businesses for banner advertising, partner opportunities, identify strategic alliances with other businesses.
9. The interns will essentially be the company marketing team.
10. Other Marketing & Communication related activities.
11. Other Strategic analysis duties and tasks.
12. Other tasks that may be asked of you in relation to the business.

Our Marketing & Communication team works every day on promoting and improving our business. The team uses a wide range of sales and marketing techniques while dealing with a great variety of responsibilities including promotion, improving the structure and contents of our websites as well as developing and maintaining customer and partner relations. Join our team and help us to create innovative means of marketing and gain confidence in presenting and delivering personal and collective ideas.

Person Specification, Required Skills & Experience
• Excellent organization skills are essential
• General understanding of the fashion clothing industry
• Currently educated / graduate / have a degree in an adequate area.
• Ability to categories and record valuable information
• A self motivated hand on proactive approach when dealing with clients; have persistence
• Ability to prioritize your workload, and following the company culture of going beyond what’s expected/the brief.
• Ability to work under pressure in order to meet deadlines
• Capable of working individually and as part of a team
• Capable of multi-tasking and dealing with more than one role at a time.